Beko and their agent in Jordan, Nassim Dada & Partners Co, have named the Jordanian chef Iman Ammari as their brand ambassador in Jordan.
This announcement was revealed in a friendly meeting that brought together important journalists and media workers from the telecommunications and information technology sectors, which took place on 16 May in Najla restaurant. Participants took part in a cooking demonstration, preparing distinctive dishes with the chef while using Beko kitchen appliances.
Iman Ammari was pleased to be chosen as the ambassador for Beko in Jordan, saying, “I’m happy about my partnership with Nassim Dada & Partners Co, and I look forward to being Beko’s brand ambassador in Jordan. My personal experience with Beko appliances and devices has been very positive, and my dream is for me and Beko to be in the heart of each Jordanian home.”
Ammari spoke about her work and the awards that she has received during her career, as well as her passion for this profession. The chef currently hosts the cooking section on “Donia ya Donia,” broadcast every Tuesday on Al Roya channel.
Mr. Nassim Dada, General Manager of Nassim Dada & Partners Co, spoke about this partnership, saying, “We are pleased to open the channels of communication and promotion with Jordanian journalists, and to consolidate the relationship of Beko Corporation and Nassim Dada & Partners Co, with them as partners and ambassadors of Beko in Jordan.” He added, “ We represent Beko as an exclusive agent in the Jordanian market, and we are proud of this cooperation. Bring in chef Iman Ammari as a partner and ambassador of Beko in Jordan is one of the most important strategic decisions that we have taken this year.”
Beko, the mother company, described their pleasure at working with chef Iman Ammari, thanks to the trust her customers have in her. This step was taken according to the wishes of customers and their aspirations for a loved and trusted personal presence to represent their products in the market,. It also confirmed that the strategic goal and the catalogue will meet consumer needs in order to provide the best products and strategic partnerships. Because the kitchen is the heart of the house, Beko considered Iman for her efficiency, credibility and for the way she has won the love of the Jordanian people.
Chef Iman is today one of the best known chefs in Jordan, and with 14 years of experience she is the first and only one to be classified as a food stylist in Jordan. She uses her expertise in this field to consult with several local and international companies, and she is a star on Al Roya channel, as well as having a a large social media following and giving lectures and lessons on how to cook dishes from around the world.